AI for Montana outfitters, lodges, and tourism operators.
Booking, trip planning, client communications, and licensing paperwork — handled by AI that knows the season is short.
Montana's outfitting and tourism economy runs on a 60-day fishing window, a 30-day fall hunt, and a ski season that depends on whether it snows. There's no margin for inefficiency in the office during the season — and no time to set up systems out of season because that's when the maintenance happens.
We build AI for Montana outfitters, lodges, fly shops, ski operators, dude ranches, and tour companies. The systems handle booking confirmations, client trip-prep emails, FWP and Forest Service permits, license paperwork, and the 200 customer questions per week that interrupt the actual guiding.
Most of our tourism clients are 2-20 employee operations doing $400K to $5M in annual revenue. We deploy fast (most setups under 4 weeks) because the season doesn't wait.
AI handles incoming inquiries 24/7 — checks availability, answers questions about water levels, lodging, gear, food, ability levels, and books or routes to you when needed.
Client books a trip; AI sends a personalized series of prep emails — what to bring, where to meet, what to expect, weather updates as the trip approaches.
AI tracks every FWP, Forest Service, BLM, and outfitter license expiration and renewal deadline. Alerts you 90, 60, and 30 days out with everything you need to file.
Guide voice-notes a change from the river or trail; AI updates the booking, notifies the lodge, and texts the client. Works on the worst cell service.
Two days after the trip, AI sends a personalized thank-you and review request. Negative reviews route to you for direct follow-up. Average review counts double.
Trip prep, confirmations, and on-trip messages auto-translated to Spanish, German, or French for international clients — without losing your voice.
Starter project
$2,800
Booking inquiry responder + trip-prep email sequencer + permit tracker. Live before the season starts.
Book a free conversationYes. We train the AI on your past emails, your website voice, and your specific personality (we read every word). Most clients can't tell the difference, and the ones who can usually like the consistency.
You can — at any time. Every AI response is sent through your inbox first if you want, or you can let it run and just step in when there's a real question. We design the handoff to be seamless.
Almost certainly yes. We've integrated with FareHarbor, Rezdy, Peek Pro, Checkfront, ResNexus, and dozens of custom systems. If you can pull a spreadsheet out of it, we can wire AI in.
Yes. The permit tracker is one of our most popular tools — it keeps every FWP outfitter license, Forest Service special use permit, BLM use permit, and state license calendar in one place with deadline alerts.
Step 1 · Strategy
A one-page, fixed-price plan that names the two or three AI projects worth doing for a outfitters & tourism operation — and the ones to skip.
See the strategy serviceStep 2 · Team
Half- and full-day on-site workshops with a written AI use policy tailored to outfitters & tourism.
See the training service